What You Really Pay in Real Estate Fees and Why It Matters

by Kirby Chan, Broker

How Much Are Your Real Estate Fees?

A transparent answer from an experienced Richmond Hill and Markham realtor with 17 years of high-volume selling experience and a track record that consistently outperforms the market.

Quick takeaway: Fees are not posted online because every home, situation and seller is different. They remain competitive within the Richmond Hill and Markham market and are reviewed privately during a listing consultation. What you are paying for is not photos and a lawn sign. It is a structured system designed to increase exposure, strengthen demand and deliver a higher net result than you would achieve with a discount alternative.

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When homeowners in Richmond Hill or Markham reach out, the first question usually comes up early:

"How much are your real estate fees?"

It is a reasonable question. You are preparing to make one of the largest financial decisions of your life. You want clarity. You want honesty. You want to understand the return connected to working with a real estate professional.

Why There Is No Fixed Commission Posted Online

Every home is different. Every situation is different. Every seller's needs are different.

Publishing one fixed fee would create the wrong expectations. My fees remain competitive within the Richmond Hill and Markham market and are reviewed privately during a listing consultation. This allows us to choose a structure that reflects the property type, the preparation required, the marketing strategy and your timeline and goals.

Custom planning supports stronger results instead of placing every seller into the same framework.

What Real Estate Fees Actually Cover

Some sellers assume fees cover photos, a lawn sign and paperwork. That reflects a baseline service level.

What I provide is a structured system designed to increase exposure, strengthen demand and support a higher sale outcome. My fee typically covers high-quality full-service marketing, professional photography, cinematic video, floor plans, virtual tours and 3D dollhouse tours, paid social media ads, open houses with purpose, exposure to my database of active buyers and agents, home preparation and cleaning, pre-listing home inspection, project management when needed and strategic pricing backed by my appraisal background.

Before entering real estate sales, I worked as a professional appraiser. That background supports accurate pricing, clear value adjustments and confident explanations to buyer agents. This approach often results in stronger offers because buyer agents understand the pricing logic and can communicate it clearly to their clients.

Active Negotiation Throughout the Sale

Negotiation starts well before an offer arrives. My team and I contact every agent who views the home to understand what their buyers liked, what concerns they have, what objections we can solve and what we can do to turn interest into an offer.

This follow-up process is standard within my system. It plays a key role in why my listings historically sell around 105% of asking price while broader market averages trend closer to 99%.

How My Appraiser Background Supports Your Outcome

I understand how value is justified for sellers and evaluated by buyers because I understand how appraisers assess property value. When a home is listed, I often prepare a focused comparison using relevant sales and share it directly with buyer agents. Adjustments, value differences and data are presented clearly so buyer agents feel confident bringing offers forward.

Most sellers have no idea this happens behind the scenes, but it is one of the most valuable things you are actually paying for.

Do Discount Brokerages Offer Better Value?

Some brokerages advertise lower commissions or flat-fee services. On paper, that sounds attractive. But here is what I have learned after 17 years in this business: a discount mindset attracts a discount result.

Discount brokerages, discount agents and discount clients all operate from the same place: minimizing cost rather than maximizing outcome. I have seen lower fees cost sellers far more in the end.

Here is one real example. A seller I met chose a lower-cost option to "save commission." The property was priced inaccurately, marketing lacked depth and the home remained on market. Price reductions followed. Buyers waited. The final sale price landed well below market potential. A small savings on fees resulted in a much larger loss on the final outcome.

How I Explain My Fees So You Feel Clear, Not Pressured

Fees are explained clearly during a conversation, not a presentation. The discussion focuses on results and probability of outcome. A fee structure reflects strategy, service scope, experience level and expected result.

When a buyer is also represented or when preparation requirements are reduced, the structure can be adjusted accordingly.

So How Much Are My Real Estate Fees?

The short answer is that fees vary based on the service plan we build together.

The meaningful answer is that the structure is designed to support the strongest net result rather than the lowest upfront cost. You are investing in experience, appraisal-level pricing expertise, active negotiation and a proven system that consistently outperforms average outcomes.

Recognition

Kirby Chan Awards and Achievements

๐Ÿ† #1 Individual Producer in Ontario for eXp Realty 2023

๐Ÿ† Top 3 Best Rated Real Estate Agent in Richmond Hill

๐Ÿ† Toronto Star Platinum Award for Best Real Estate Agent

๐Ÿ† Top Real Estate Agent Award in Markham

๐Ÿ† 2X ICON Agent Award with eXp Realty

๐Ÿ† 2025 Community Votes Platinum Award, Thornhill

๐Ÿ† 2024 Community Votes Platinum Award, Thornhill

๐Ÿ† 2025 Gold Award for Real Estate Brokers in Markham

๐Ÿ† 2024 Community Votes Bronze Award, Richmond Hill

๐Ÿ† 2023 Community Votes Platinum Award, Thornhill

Frequently Asked Questions About Real Estate Fees

Why are your fees not posted online?

Every home, situation and seller is different. Fees are reviewed privately during a listing consultation so the structure reflects your specific property, timeline and goals.

What do real estate fees actually cover?

Fees cover a full-service marketing system including professional photography, video, virtual tours, paid social ads, home preparation, pre-listing inspection, strategic pricing and active negotiation with every agent who views the home.

Do discount brokerages offer better value?

Lower fees often result in less marketing, weaker pricing strategy and longer days on market. A small savings on commission can cost far more in the final sale price.

How does your appraiser background help sellers?

An appraisal background supports accurate pricing and clear value justification. Focused comparisons shared with buyer agents help them bring confident offers forward, which often results in stronger sale prices.

How can I get a clear cost breakdown for selling my home?

A short consultation can provide clarity on estimated sale value, full selling costs, likely net proceeds, timing considerations and your personalized fee structure. Reach Kirby at (416) 305-8008 or schedule a private consultation below.

Schedule a Private Consultation

Want a Clear Cost Breakdown? Let's Review It Together

Every home has its own story. Every seller has different priorities. Every plan should reflect that.

If you want a clear cost breakdown, a short conversation can help bring everything into focus. We will walk through the numbers together, answer questions and outline what makes sense based on your goals and timeline. The goal is clarity so decisions feel informed and confident.

Kirby Chan | Kirby Chan & Co. Real Estate Inc.
416-305-8008
info@kirbychanandco.com
https://kirbychanandco.com

Note: Real estate fees vary based on property type, service scope and individual circumstances. This page is for general information only. For a personalized fee structure, schedule a private consultation.

Kirby Chan, Broker

Kirby Chan, Broker

Co-Founder & Broker | License ID: 9533841

+1(416) 305-8008

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